The 10 Most Common Mistakes When Designing a QR Menu
Transitioning to a QR menu is a correct decision in itself, but how the menu is designed directly affects the outcome. A poorly designed digital menu can yield worse results than a printed menu. At Winniey, we have observed the menu transition process of hundreds of businesses and compiled the most common mistakes. In this article, we share ten mistakes to avoid when designing a QR menu.
Not Using Product Images
One of the biggest advantages of a digital menu is visual richness. However, many businesses create a text-based menu without adding product photos. A menu without visuals does not attract the customer's interest and makes it difficult to make an ordering decision. Adding a quality photo for each product directly contributes to your sales.
Using Low-Quality Photos
Adding visuals is important, but blurry, dark, or careless photos do more harm than good. When a customer looks at the photo, they should find the product appealing. Photos taken in natural light against a clean background always yield better results.
Leaving Categories Disorganized
Randomly ordering products overwhelms the customer. Creating clear categories like starters, main courses, drinks, and desserts makes it easier to navigate the menu. An organized menu allows the customer to quickly find what they are looking for.
Leaving Prices Unclear
Products with no price listed or unclear pricing create distrust in customers. The price of each product should be clearly stated. If there are different portion sizes, the price of each should be shown separately.
Keeping the Menu Excessively Long
It may seem tempting to include every product in the menu, but overly long menus make it difficult for customers to decide. Simplifying your menu helps guide the customer to the right product without distracting their attention.
Neglecting Multilingual Support
Businesses operating in tourist areas that publish the menu only in Turkish can experience significant customer loss. Activating Winniey's multilingual support takes just minutes and eliminates the language barrier.
Printing the QR Code Too Small
Small printed QR codes are difficult to scan with phone cameras. Ensure that your QR code is at least 3x3 cm in size.
Choosing the Wrong Placement for the QR Code
Placing the QR code in an unseen corner of the table can cause the customer to overlook it. The code should be at eye level and in an easily accessible location.
Creating the Menu and Not Updating It
A common mistake is preparing the digital menu once and forgetting about it. Out-of-stock items, changing prices, and new additions should be regularly reflected in the menu.
Not Activating the WhatsApp Order Feature
Winniey's WhatsApp order integration is free and can be activated with just a few clicks. Not using this feature means giving up the ease of ordering.
By avoiding these mistakes, you can use your QR menu in the most efficient way. Sign up for free at Winniey and feel the difference by designing your menu correctly.
